Governments have recognised that by digitizing information, disseminating public data and applying big data analytics, they would better understand the needs of their citizens, combat fraud, minimize system errors, reduce costs and improve the services of any government entity which in return would drastically improve the economy.

Risk, marketing, digital and finance leaders need help gathering, integrating and displaying data in an easily usable format in order to enable self-service analytics that yields high-value insights for better decision-making

Leaders need help with managing and measuring their data so they can monetize it and generate new revenue streams. Companies collect information from across their organization and industry which enables them to identify potential gaps in the market.